In an industry where sustainability has become a main focus, merchandising needs to adapt – issues of greenwashing and misrepresentation have led AwareTM to develop their own solution: digital traceability.
In partnership with supplying companies, AwareTM twins every stage of physical production with an upload of the relevant digital information – in other words, every point of production is traceable using a digital imprint. In this way, greenwashing is made far more difficult, as there is no point at which a company can misrepresent the environmental impact of their product.
This information is accessible via the AwareTM tag attached to partnered items – all that is required is a scan from your phone, and every stage of the product’s life, from ‘cradle to grave’, is available to see. This technology aims to revolutionise the accountability of companies’ environmental impact.
Numerous suppliers have partnered with AwareTM, and there are some exciting products available that utilise this technology – for example, this recycled cotton clothing range. By incorporating the tracking tech, the history of each item of clothing can be individually checked and verified.
Not only this, but they are composed of 100% cotton, 50% of which is organic, and the other 50% is recycled. There is no mix with plastics, so they are completely recyclable at the end of life. In addition, 2% of the proceeds of each sold product goes to Water.org.
Another product utilising this technology is this reusable shopping bag – available in black, navy and natural, it is perfect for the environmentally-minded shopper. Made from 70% recycled cotton and 30% recycled polyester, the origins and production journey of which can be tracked through AwareTM, these useful bags are a great gift for employees, or to give to customers.
We hope that this short overview of AwareTM technology is useful – we believe it is important to highlight important steps being taken in the right direction in regard to sustainability, as well as continuing to promote great products.
For more information on any products, contact the team at:
info@hatterspromotions.com
01614285535
