It might not feel it, but Summer is just around the corner – yes really!
So, we’ve been ignoring the drizzle and started thinking about those ‘must have’ items for the British Summertime.
It’s Festival Season!
Whilst the most notorious UK festival Glastonbury was brought to us in 1970, it’s really been the past 15 years which has seen the rise in popularity and most dramatic changes of the festival scene.
Each year we’re treated to new festivals right across the UK, from single day events to long weekends (complete with camping and the traumatising toilets) and then we have niche music festivals which specialise in specific genres, to those which just aim to be family friendly.
With an industry attracting over 4 million customers each year and reportedly worth over £2 billion to the UK economy, your whole experience is being scrutinised by organisers in order to attract us back for more year after year.
Fun fairs, outdoor cinema screens and comedians are drafted in to entertain us during our downtime in the day and we’re seeing the food offer improve, no longer is a greasy burger van an acceptable option!
Gourmet street food vendors are bringing variety to the mix with stone oven cooked pizzas, falafel burgers and healthy smoothies to help you shake off your hangover the morning after.
With a captured audience for a weekend, a festival is the ideal place to promote your brand so here are some fab product ideas that we love!
Picnics in the Park
Despite the festival scene dominating our weekends throughout the summer time, there are countless other events taking place in the week to enjoy, including picnics in city parks, and beach days.
Companies can encourage employees to utilise their outdoor spaces and enjoy their lunch hours with branded picnic sets available to borrow, along with branded deckchairs and fleecy blankets to sit on and relax in the sun.
Rain or Shine?
It wouldn’t be a true British summer without some extreme weather conditions!
Over the past few years we’ve seen newspaper headlines including ‘Britain to be hit by SIX WEEK HEATWAVE’ and ‘Summer 'wettest in 100 years', Met Office figures show’
Hmm…
So, we wouldn’t be doing our job properly if we didn’t try to cover all bases! From heatwaves to downpours, here are a few handy suggestions for some emergency weather-related giveaways…
